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Co-founder BounceStrike
Importing looks simple: a CSV, an “Import” button, and off you go. In reality, it’s the riskiest operation for your deliverability. A single poorly prepared batch can inject thousands of invalid addresses…
Co-founder BounceStrike
I’ll be blunt: you don’t fix bounces once, you prevent them and maintain that prevention. In every account I’ve taken over, the dramatic drops in hard/soft bounces never came from a single “big clean,” but from a routine. A three-phase routine, before the…
Co-founder BounceStrike
I’ll start with the obvious, too often ignored: every bounce has a cost, now and later. Immediate, because you pay to send mail that never lands. Deferred, because a high bounce rate drags down sender…
Co-founder BounceStrike
Let’s be blunt: bounces aren’t just a “technical nuisance.” They’re economic variables. When I take over an email program, I can usually read the state of marketing in the bounce logs, list hygiene…
Co-founder BounceStrike
I learned this the hard way: bounces are often the first domino in a deliverability meltdown. When hard bounces creep up and softs pile on, mailbox providers (Gmail, Outlook, Yahoo, etc.) and anti-spam…
Co-founder BounceStrike
When a client tells me “we have a deliverability problem,” I rarely start with subject lines, design, or segmentation. I go straight to the SMTP logs, and especially the return codes. It’s simple, direct, and…
Co-founder BounceStrike
I say this a lot in workshops: good marketers watch opens; great marketers watch bounces. That’s where your real costs, sender reputation, and ultimately your revenue live.
Co-founder BounceStrike
When people talk email, they obsess over open rates, CTRs, and subject line cleverness. In my day-to-day, the line between a profitable marketing machine and a budget bonfire is… bounces.
Co-founder BounceStrike
